Cameron Peron

Can’t say I’m shocked. In the best case scenario the fact the DOJ is reviewing the case may give an incentive for an adjustment in the market without intervention. Maybe Google will back down and Yahoo! consider new options for strategic partnerships with other media companies. Worse case, a poor decision will be handed over by officials who barely understand how the internet works let alone have the wisdom to see it’s direction in the next few years.

The Yahoo! Google deal is just another another desperate and cheap attempt by Yahoo! to raise stock value in hopes of landing some magic deal. Time will tell if this is their first step in becoming a giant Google Adsense publisher.

So what does the Google/Publicis deal mean for offline media? The deal could make Publicis one of the biggest innovators in bridging the disconnection between offline and online. Imagine a media company that size seamlessly leveraging their core client and creative assets in a new distribution channel. Of course it could be one of the worst attempts for a traditional media company to reinvent themselves ever.

Recently both Google and Yahoo made steps to allow users to opt-out of personalized ad severing provided of cookies. As of a few days ago, Google implemented a procedure effectively allowing users to opt-out their from extended content network including AdWords, Google Syndication as well as DoubleClick.  Yahoo is following suit with full opt-out implementation [...]