cameron peron

So what does the Google/Publicis deal mean for offline media? The deal could make Publicis one of the biggest innovators in bridging the disconnection between offline and online. Imagine a media company that size seamlessly leveraging their core client and creative assets in a new distribution channel. Of course it could be one of the worst attempts for a traditional media company to reinvent themselves ever.

So what does Publicis’s acquisition mean for Google’s stake on performance marketing? With the ‘SEO issue’ conflict of interest out of the way – Google stands to finally spearhead performance based marketing – mainly affiliate networks. Most likely Googlel’s affiliate marketing services website names and features will change to reflect the results of the deal. But over time, the same services and pricing models will be slowly enhanced and integrated into a more powerful Google Affiliate Network. We know now that it’s not as easy as turning on a switch. However, the knowledge, publisher base and advertisers from Performics combined with Google’s extensive reach via search and publisher websites – could be the right combination for Google to redefine performance marketing… and bring home a serious revenue channel.