cameron peron

Yahoo generates $465M in display advertising.  When comparing this to $2.5B in ad display revenue from Google properties it seems low.   Quite simply the two can’t be compared so easily, as Yahoo has a become a ‘company’ – buying and selling massive web properties (delicious) and  game changing ad display technologies (Right Media). 

2009 will be a land grab year for both smart businesses with money to spend and entrepreneurs with business models built on performance marketing.