Entries Tagged ‘analysis’:

Online Media: 5 Predictions for 2009

2009 will be a land grab year for both smart businesses with money to spend and entrepreneurs with business models built on performance marketing.

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Google Starts A/B Testing Flash Game Traffic for Eveyrone Else

How do you monetize a huge volume of users that aren’t in the mood for seeing or interacting with ads? Ask Google. They announced earlier today that they’ll start running ads with flash games. It’s an attempt to copy/past the success of AdSense in a market undervalued by larger players.
What this deal is really [...]

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Google & Yahoo optout option - does anyone really care?

Recently both Google and Yahoo made steps to allow users to opt-out of personalized ad severing provided of cookies. As of a few days ago, Google implemented a procedure effectively allowing users to opt-out their from extended content network including AdWords, Google Syndication as well as DoubleClick.  Yahoo is following suit with full opt-out implementation [...]

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