Behind The Scenes of The Right Media Acquisition
filed in web analysis on Dec.24, 2010
A creative view behind the $680M acquisition by Yahoo in 2007.
Entries in the ‘web analysis’ Category:
2010 Q1/Q2 Online Advertising Revenue – More Than $12 Billion
filed in web analysis on Oct.23, 2010
Great spending in the first half of 2010, with very good growth in banner and video display. More than likely, a good part of the growth sponsored by by stronger investments in branding campaigns form large brand advertisers and advancements in exchanges making niche advertisers more competitive. See more here.
Yahoo Is A Company – Not Just A Site Network
filed in analysis, finance 2.0, web analysis on Oct.20, 2010
Yahoo generates $465M in display advertising. When comparing this to $2.5B in ad display revenue from Google properties it seems low. Quite simply the two can’t be compared so easily, as Yahoo has a become a ‘company’ – buying and selling massive web properties (delicious) and game changing ad display technologies (Right Media).
Maybe Jerry Yang Wasn’t the Problem
filed in finance 2.0, web analysis on Feb.06, 2009
Since Jerry resigned as Yahoo CEO, the dark cloud that circled over Yahoo’s stock value and brand doesn’t seem lift. In reality, Yang was a symptom of the underlying problems that lay in Yahoo’s top level management: lack of focus and poor execution.
How To Win The 2009 Israeli Election for Prime Minister – Copy/Paste obama.com
filed in web analysis on Feb.03, 2009
Despite intense mud slinging, dirty tricks and outright name calling, there is a great lesson in online tactics from the 2009 Israeli Prime Minister election. Leading political parties in Israel have not just picked up successful online tactics form the 2008 US federal election, but also literally copy/pasted them into their campaigns strategies. The replication [...]