Cameron Peron

2009 will be a land grab year for both smart businesses with money to spend and entrepreneurs with business models built on performance marketing.

How do you monetize a huge volume of users that aren’t in the mood for seeing or interacting with ads? Ask Google. They announced earlier today that they’ll start running ads with flash games. It’s an attempt to copy/past the success of AdSense in a market undervalued by larger players.
What this deal is really [...]

Can’t say I’m shocked. In the best case scenario the fact the DOJ is reviewing the case may give an incentive for an adjustment in the market without intervention. Maybe Google will back down and Yahoo! consider new options for strategic partnerships with other media companies. Worse case, a poor decision will be handed over by officials who barely understand how the internet works let alone have the wisdom to see it’s direction in the next few years.

The Yahoo! Google deal is just another another desperate and cheap attempt by Yahoo! to raise stock value in hopes of landing some magic deal. Time will tell if this is their first step in becoming a giant Google Adsense publisher.

Controlling every point of our online experience without focusing a few critical elements can transform Google’s position as a cool company in San Francisco into a Costco style provider that we reluctantly accept due to its convenience and commoditization.