cameron peron

Tablets like the ipad and kindle will slowly do books, magazines and other printed materials as Steve Jobs did to music: destroy the business of selling goods and distribute services instead.

How do you monetize a huge volume of users that aren’t in the mood for seeing or interacting with ads? Ask Google. They announced earlier today that they’ll start running ads with flash games. It’s an attempt to copy/past the success of AdSense in a market undervalued by larger players. What this deal is really [...]

Can’t say I’m shocked. In the best case scenario the fact the DOJ is reviewing the case may give an incentive for an adjustment in the market without intervention. Maybe Google will back down and Yahoo! consider new options for strategic partnerships with other media companies. Worse case, a poor decision will be handed over by officials who barely understand how the internet works let alone have the wisdom to see it’s direction in the next few years.

Controlling every point of our online experience without focusing a few critical elements can transform Google’s position as a cool company in San Francisco into a Costco style provider that we reluctantly accept due to its convenience and commoditization.

So what does the Google/Publicis deal mean for offline media? The deal could make Publicis one of the biggest innovators in bridging the disconnection between offline and online. Imagine a media company that size seamlessly leveraging their core client and creative assets in a new distribution channel. Of course it could be one of the worst attempts for a traditional media company to reinvent themselves ever.