cameron peron

Tablets like the ipad and kindle will slowly do books, magazines and other printed materials as Steve Jobs did to music: destroy the business of selling goods and distribute services instead.

Yahoo generates $465M in display advertising.  When comparing this to $2.5B in ad display revenue from Google properties it seems low.   Quite simply the two can’t be compared so easily, as Yahoo has a become a ‘company’ – buying and selling massive web properties (delicious) and  game changing ad display technologies (Right Media). 

It’s easy to configure social services like twitter, friendfeed, linkedin, delicious and facebook to update each other. Consolidating these feeds makes its easy to share information across multiple on channels. On one hand it’s a fantastic way to spread and idea and get instant feedback. More importantly you can get immediate responses, say if you [...]

Controlling every point of our online experience without focusing a few critical elements can transform Google’s position as a cool company in San Francisco into a Costco style provider that we reluctantly accept due to its convenience and commoditization.

So what does the Google/Publicis deal mean for offline media? The deal could make Publicis one of the biggest innovators in bridging the disconnection between offline and online. Imagine a media company that size seamlessly leveraging their core client and creative assets in a new distribution channel. Of course it could be one of the worst attempts for a traditional media company to reinvent themselves ever.