filed in Google, Web Analysis, analysis on Sep.24, 2008
Controlling every point of our online experience without focusing a few critical elements can transform Google’s position as a cool company in San Francisco into a Costco style provider that we reluctantly accept due to its convenience and commoditization.
filed in Google, Web Analysis, analysis on Sep.18, 2008
So what does the Google/Publicis deal mean for offline media? The deal could make Publicis one of the biggest innovators in bridging the disconnection between offline and online. Imagine a media company that size seamlessly leveraging their core client and creative assets in a new distribution channel. Of course it could be one of the worst attempts for a traditional media company to reinvent themselves ever.
