Start-up businesses in the United States have a 90% chance of failing.  That means that you have a 10% chance of succeeding, at least on the first go.

Few people can get it right the first time.  It’s more about reinventing different aspects of the business multiple times before hitting it just right.  It could mean:

  • Piloting a new business model
  • Readjusting the focus on the target audience
  • Refining the messaging to reach a specific target audience
  • Acting on short term opportunities that leverage a strategic client or connection.

Just because the odds are against doesn’t mean that you can’t compete.  It could take at 10 times before you can beat the statistics in order to generate measurable results (ie benchmarked KPI, traffic, ROI, conversions, etc.).

It also means that you shouldn’t give up just because the first push didn’t work out.  It takes constant testing, measurement and calculated risk taking to get it make it just right.