It’s easy to configure social services like twitter, friendfeed, linkedin, delicious and facebook to update each other. Consolidating these feeds makes its easy to share information across multiple on channels.

On one hand it’s a fantastic way to spread and idea and get instant feedback. More importantly you can get immediate responses, say if you were to bookmark something interesting in delicious and have it updated on friendfeed or twitter. It’s so easy to search for relevant topics like “analytics” or a new movie and get instantaneous responses from real people with real content and a real interest in the topic.

Yet on the other hand, centralizing all of these feeds together may give unwanted exposure or an unexpected response to a small update on one of your feeds. You could for instance update a friends of facebook and unintentionally broadcast and unwanted message across Linked, Twitter and other outlets that have greater public exposure – especially to people outside of your closer circle of friends.

It’s all a matter of context and priority. With the right social outlets targeted to specific channels that interest (ie diversifying your business interests through Linkedin, friends through Facebook) you can maintain the right amount of exposure to the right audience while utilizing the best these channels have to offer.