Comments on: Google/Publicis Deal Part 1 – Google’s Chance to Take Over Performance Marketing http://www.cameronperon.com/2008/09/13/googlepublicis-deal-part-1-%e2%80%93-google%e2%80%99s-chance-to-take-over-performance-marketing/ internet economics & culture Mon, 04 Jan 2010 04:39:58 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Chris Yanke http://www.cameronperon.com/2008/09/13/googlepublicis-deal-part-1-%e2%80%93-google%e2%80%99s-chance-to-take-over-performance-marketing/comment-page-1/#comment-11 Chris Yanke Mon, 15 Sep 2008 11:35:51 +0000 http://www.cameronperon.com/?p=170#comment-11 I agree whole heartedly, I am just enthusiastic to this approach because it's developed a better answer for those looking to market more effectively but are withheld by fears, or budgetary concerns. This strikes me more as investing in a needed portion of a business plan web-wide vs. a mere Internet Ad Campaign Cost. Very Exciting, will be looking for more on this on your site. SeattleC I agree whole heartedly, I am just enthusiastic to this approach because it’s developed a better answer for those looking to market more effectively but are withheld by fears, or budgetary concerns.

This strikes me more as investing in a needed portion of a business plan web-wide vs. a mere Internet Ad Campaign Cost. Very Exciting, will be looking for more on this on your site.

SeattleC

]]> By: Cameron http://www.cameronperon.com/2008/09/13/googlepublicis-deal-part-1-%e2%80%93-google%e2%80%99s-chance-to-take-over-performance-marketing/comment-page-1/#comment-10 Cameron Mon, 15 Sep 2008 10:05:08 +0000 http://www.cameronperon.com/?p=170#comment-10 At best the gap between paying per click and paying per action will be less wide. If executed right and on the scale of google's total inventory it stands to change the game all together. At best the gap between paying per click and paying per action will be less wide. If executed right and on the scale of google’s total inventory it stands to change the game all together.

]]> By: Chris Yanke http://www.cameronperon.com/2008/09/13/googlepublicis-deal-part-1-%e2%80%93-google%e2%80%99s-chance-to-take-over-performance-marketing/comment-page-1/#comment-9 Chris Yanke Mon, 15 Sep 2008 09:48:10 +0000 http://www.cameronperon.com/?p=170#comment-9 It's my opinion that this is a very forward thinking approach to demographic marketing. What Google seems to be attempting according to this editorial strikes similar to what Microsoft was wanting to do to a non-existent software industry. Albeit with much less animosity. When I think of the statement "generate serious revenue" I imagine "serious" to mean targeted, results based, and very pragmatic since people tend to look at advertising and promotion as a "risk", which is defined as the uncertainty of gain. This approach seems to be taking the "un" a little further away. -SeattleC It’s my opinion that this is a very forward thinking approach to demographic marketing. What Google seems to be attempting according to this editorial strikes similar to what Microsoft was wanting to do to a non-existent software industry. Albeit with much less animosity.

When I think of the statement “generate serious revenue” I imagine “serious” to mean targeted, results based, and very pragmatic since people tend to look at advertising and promotion as a “risk”, which is defined as the uncertainty of gain. This approach seems to be taking the “un” a little further away.

-SeattleC

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