Oui oui… Le performics acquisition :)

Mitigating a conflict of interest within Google’s acquisition of DoubleClick is just one result of this month’s finalization of the sale of Perfomics to Publicis. This week we’re going to take a deeper look into this deal and its effect on Google’s stake on performance marketing, offline media’s slow and stubborn move into online channels and the immediate benefits emerging markets may stand to gain.

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