cameron peron

So what does Publicis’s acquisition mean for Google’s stake on performance marketing? With the ‘SEO issue’ conflict of interest out of the way – Google stands to finally spearhead performance based marketing – mainly affiliate networks. Most likely Googlel’s affiliate marketing services website names and features will change to reflect the results of the deal. But over time, the same services and pricing models will be slowly enhanced and integrated into a more powerful Google Affiliate Network. We know now that it’s not as easy as turning on a switch. However, the knowledge, publisher base and advertisers from Performics combined with Google’s extensive reach via search and publisher websites – could be the right combination for Google to redefine performance marketing… and bring home a serious revenue channel.

Mitigating a conflict of interest within Google’s acquisition of DoubleClick is just one result of this month’s finalization of the sale of Perfomics to Publicis.